November Blog – Hollie Guard App by Crime Prevention Officer Gerry McBride

For this month’s blog I would like to inform you about Hollie Guard, a free smartphone app, which has been designed to help protect people in dangerous or life threatening situations.

Hollie Guard turns your smartphone into an advanced personal safety device with a simple shake or tap, automatically sending your location and video/audio evidence to your nominated emergency contacts via email or SMS.

If you are in danger, you simply shake your phone to generate a silent alert. Your location, video and audio evidence of the incident will automatically be sent to your emergency contacts via text and email. Shake it again and it sets off a high pitched alarm, and your phone light starts to flash to attract attention.

From the minute you activate the app; your location is tracked and can be viewed in real time by your emergency contact. Evidence is not stored on the smartphone but on secure servers so that it may be used as future evidence.

When travelling, the ‘Journey’ feature allows you to notify your friends, family and co-workers of your movements. An email or text will be generated and sent to your emergency contacts when you have safely completed your journey.

‘Meetings’ allows you to identify when you are going to a meeting or working alone. An alert will automatically be created if the timer expires or you do not cancel the meeting.

‘Man down’ facility provides extra protection for users in situations when the user may become motionless, by alerting your emergency contact to a sudden deceleration, non-movement and impact.

The app was commissioned by The Hollie Gazzard Trust, which was set up after the murder of Hollie Gazzard at her salon in Gloucester in 2014 by her then boyfriend – Asher Maslin, who had actively stalked Hollie during an abusive relationship. The Trust helps reduce domestic violence through creating and delivering programmes on domestic abuse and promoting healthy relationships to schools and colleges.

Hollie Guard is ideal for everyone, when out and about, on a night out, travelling, for the kids going to and from school, out with their friends and many more applications. The app is available free of charge for iPhone, Android and Windows phones. Simply go to https://hollieguard.com to register your profile. Your profile allows you to update personal information, view your alert/journey history, and change your password. Your profile is accessible via the App and website.

Hollie Guard is being used by:

Children & Teens
• Keep an eye on your children whilst they are travelling to and from school with journey.
• Teens can get help quickly while out with friends.
• Parents, guardians, and caregivers are automatically contacted by SMS and email.

Stalking & Domestic Violence Victims
• Stealth Alarm discreetly raises an alert with Hollie Guard.
• Soft Alert allows you to get help simply by pressing the volume key on your phone.

• Man Down will detect when you’ve fallen or stopped moving.
• Journey keeps you safe whilst moving between two points.
• Your contacts are notified immediately by SMS or email, so you can get help from Hollie Guard and members of your community within seconds.