03/07/2017

Road Safety Initiative Aimed at Driving Down Road Deaths Launches in Cleveland

A road safety initiative aimed at driving down road deaths is being introduced in Cleveland.

Wise Drive Cleveland

Year 10 students from across the area will attend the week-long Wise Drive event from Tuesday 4th July at the Riverside Stadium, which is designed to educate them on the importance of wearing seatbelts, the dangers of being impaired through alcohol and drugs, the consequences of antisocial driving, injury and resuscitation and the dangers of distractions for road users.

The interactive event itself has already been running in the Durham area for a number of years and features a driving simulator and a number of workshops based on some of the ‘fatal four’ major factors in fatal or serious road traffic collisions.

212 young people aged 15-24 have been fatally or seriously injured on roads across Cleveland over the last five years.

Eleven secondary schools have already signed up to take part in the event and it is hoped that this number will increase over time.

Chief Inspector Graham Milne, from the Cleveland and Durham Specialist Unit, said: “Young road users feature disproportionately in road death statistics across the country so the aim of this event is to educate young people about road safety.

“By focussing on some of the major factors which can cause fatal or serious collisions, we hope that the information could be used to help keep young people safe. 

“The Wise Drive event has already gained support in the Durham area and we hope to continue to gain interest in the event in the Cleveland area.”

Police and Crime Commissioner for Cleveland, Barry Coppinger, said: “Road traffic collisions are one of the biggest causes of deaths amongst young people in the UK. This event is really important for schools to get involved in as it can potentially help save lives on roads across Cleveland.”

The event is led by Cleveland and Durham Specialist Operations Unit with support from Cleveland Fire Brigade, local authorities and the North East Ambulance Service.