FOI 205-24 Social Media & PR Costs
Enquiry Reference: 205 -24
I write in connection with regards to your Freedom of Information request, firstly please accept my apology for the delay. Below is your request and our response.
Under the Freedom of Information Act 2000 I would like to request some information relating to the social media and PR spend of your police force.
I would like to request all the following numbers for these years: 2019, 2020, 2021, 2022, 2023.
1) Total spend on social media (including staff costs, software, paid ads etc)
* And in Q1:
For the staffing costs breakdown, please include a section for staff who work full time on social media and a section for people who have it as part of their job description. For the people who work on it part time, include the full staffing cost for them.
So the breakdown will be:
- Staff costs (full time SM)
- a) The costs form part of other roles and we do not have roles that work full time on social media.
- Staff costs (part of roll SM)
- a) The costs form part of other roles and we do not have roles that work full time on social media.
- Software costs (please indicate what software you use)
- Advertising costs
- Then any other relevant category breakdowns you can provide
- Number of staff employed to work on social media (full time equivalent)
For Q2 I would like:
- the number of people who work full time on social media (full time equivalent)
- a) None.
2) the number of people who have social media as part of their roles (full time equivalent), and what % of their time they spend on social media related activities (can be an estimate).
- a) 6 FTE communications team members have social media as part of their role. We are unable to provide/ quantify the amount of time they spend on social media as the activity is directly related to the force’s demand and associated crime levels which are unpredictable and incredibly varied.
3) Total spend for PR and communications inc. social media (including staff costs, software, advertising etc)
- a) Socialsighnin Ltd T/A Orlo
23/24 - £46,860.00 (net) which covers 01/08/23 - 31/07/24
22/23 - £46,860.00 (net) which covers 01/08/22 - 31/07/23
|
2019 |
|
|
Description |
Cost £ |
|
Neighbourhood policing survey, Facebook (Oct 2019) |
200 |
|
Missing Natalie Jenkins, Facebook (Dec 2019) |
200 |
|
Total |
400 |
|
2020 |
|
|
Description |
Cost £ |
|
Police Constable Degree Apprenticeship (PCDA) promoted post, Facebook (July 2020) |
99.99 |
|
post details unavailable. Aim was to ‘get more video views’, Facebook (Nov 2020) |
99.99 |
|
Total |
196.99 |
|
2021 |
|
|
Description |
Cost £ |
|
Special Constable recruitment campaign, Facebook (May 2021) |
59.99 |
|
PC recruitment ad, Facebook (Jun 2021) |
59.99 |
|
Total |
119.98 |
|
2022 |
|
|
Description |
Cost £ |
|
Spot the signs of county lines, Facebook (Mar 2022) |
176.93 |
|
Total |
176.93 |
|
2023 |
|
|
Description |
Cost £ |
|
Procurement Services Category Leader job post on LinkedIn (Sept 2023) |
133 |
|
Carrying a blade doesn’t give you an edge – Youtube advertising (Nov 2023) |
119.79 |
|
Total |
£232.79 |
4) Number of staff employed in the PR and communications team (full time equivalent)
- a) 9.4 FTE
The Cleveland Police response to your request is unique and it should be noted that Police Forces do not use generic systems or identical procedures to capture and record data therefore responses from Cleveland Police should not be used as a comparison with any other force response you receive.
If you are not satisfied with this response or any actions taken in dealing with your request, you have the right to request an independent internal review of your case under our review procedure. The APP College of Policing guidance states that a request for internal review should be made within 20 working days of the date on this response or 40 working days if extenuating circumstances to account for the delay can be evidenced.
Yours sincerely
Information Rights Decision Maker